Our Story
Our Story
At Loviwaa™, we believe that jewelry is more than an accessory—it’s a memory you can wear.
Our founder, Lily, spent over a decade working in a renowned jewelry atelier on Fifth Avenue in New York City. Surrounded by timeless designs and precious stones, she witnessed countless stories: young couples choosing engagement rings, daughters picking out birthday gifts for their mothers, friends celebrating milestones together.
Yet behind the sparkle, she noticed something missing—jewelry that felt both meaningful and accessible, made to celebrate not just big occasions, but everyday beauty.
In 2020, Lily took a leap of faith. She moved across the Hudson River to New Jersey, where she transformed a tiny studio into a bright little jewelry shop. Loviwaa™ was born from her desire to create pieces that feel personal and empowering—designs that could be gifted as tokens of love, worn as daily reminders of strength, or treasured as lucky charms.
Today, every bracelet we craft is a reflection of that vision. Delicate, versatile, and infused with intention, our jewelry is made to inspire confidence and connection—whether you’re dressing up for a special occasion or adding a hint of sparkle to your daily ritual.
From our hands to yours, thank you for making Loviwaa™ part of your story.
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Loviwaa™ — Jewelry With Heart.